Accordingtothereport "2021GlobalLightingLEDandLEDLightingMarketOutlook-2H21," publishedbyTrendForce, theLEDlightingmarketsizeinChinawillsurgeby8.9% kuni $ 5.75billionin2021mainlybecauseofvariousgovernmentsupportpoliciesandinvestmentdividendsderivedfrominfrastructureconstruction.Recently, theChinesegovernmentmentionedthat-inits14thFive-YearPlan-themechanismpromotingtheuseofenergy-efficientlightingproductsmustbeimproved.SuchannouncementwillfurtherboostthepenetrationofLEDlightinginChina, whichisexpectedtoreach75% in2021.Inthefuture, theChineselightingmarketwillturntofocus onproductsegmentationandspecializationaswellassmartsystemestablishment.
Selline paljulubav turg ei ole kahtlemata äratanud rahvusvaheliste valgustusettevõtete tähelepanu ja huvi, sealhulgas GECurrent,aintreecompany (edaspidi GECcurrent).
TheNorthAmericanbrandGELightingneedsnointroduction.In2015, GE, usingitsownlighting, digitaalne, andenergymanagementtechnologies, foundedCurrent, PoweredbyGE, whichisaseparatecompanyfromGELighting.In2016, duetothestrategicadjustmentdecisionmadebyGELighting'sexecutives, GELightingwithdrewitslightingbusinessfromAsianmarketsincludingChina.Twoyearslater, GEGroupsolditssubsidiaryCurrenttoAmericanIndustrialPartners, aNewYork-basedprivateequityfirm.Today, CurrenthasagainreturnedtoChina, butwhy? Ka towincustomers' usalduse ,kuidas on praegusel plaanil turustrateegiad ja millised ootused sellel hiiglaslikul Aasia turul on?
Vastuste leidmiseks intervjueeris TrendForce'i optilise elektroonikauurimise osakondLEDinside-GECurrenti Aasia ja Vaikse ookeani müügipeadirektor JackyShen, kus hr Shen vastas neile küsimustele ükshaaval.
Alustades üle Hiina turgudel paremate teenuste pakkumisega
Asatypicaleconomywhereproductionandconsumptioncoexist, Chinesemarketsarehighlycomplexanddiverse.Regardingproduction, Chinahasbecometheworld'sfactoryoflightingproducts.AsthedatacompiledbyTrendForceindicate, morethan70% oflightingproductsarenowmadeinChina; thecountry' ssupplychainadvantageisfurtherhighlightedaftertheCOVID-19outbreak.Additionally, thereareavarietyofproductsinChina, wherevariousmanufacturerspromotedifferentiatedproductstodistinguishthemselvesfromothercompetitors.Regardingconsumption, Chineseconsumersarehavinggreaterpurchasingpowerwiththeeconomicriseoftheircountry, hencethedemandforbetterlightingproductsinboththeB2BandB2Cmarkets.
"GELlightingi 2016. aasta tagasitõmbamist Hiinast, mis on väga paljutõotav turg, ei õnnestunud. Selle asemel tehti tagasivõtmise otsus tootesisesel integratsioonil põhinevate rühmataseme strateegiate kohandamiseks," ütlesShen.
Samal ajal kohandasid ja muutsid oma ärimudeleid ka teised rahvusvahelised valgustushiiglased, kuna nende LED-äri ümberkujundamisest tulenev surve.
